Person : Ringling, Charles Edward

Alternative Names:
Birth Year: 1864
Death Year: 1926

Charles was the most musically talented of the family. Charles could sing, play a violin, a euphonium and a trombone. Despite his musical talent, his time was taken up with poster advertising and dealing with the opposition and in 1916 he shifted his focus to the production and spectacles that opened each performance. Charles thought P.T. Barnum to be a great man of advertising, however there was a difference between Charles’s method of advertising and that of Barnum. Barnum focused his advertising on population and Charles looked at out-put of the agriculture seasons, and the mills and mines. With this knowledge, Ringling could route their show where the citizens could afford to come to the circus. Charles was the smallest of the brothers and very popular with the employees. Charles died in December of 1926 of a heart ailment.

Right Related People
5ringlingbros_b Dsc_0006b Dsc_0011b Dsc_0014b Dsc_0027b Dsc_0032_ringling_b Dsc_0037b Dsc_0050b
   Pre-1793 | 1793-1800 | 1801-1824 | 1825-1871 | 1872-1905 | 1906-1940 |
About | Contact Us | Credits | Links | Resources
IATH_Logo Published by The Institute for Advanced Technology in the Humanities, Copyright © 2004 by Lavahn G. Hoh and the University of Virginia